There is power in stories. The stories we tell ourselves, and the stories we tell each other. Since ancient days stories have been the tool we use to create change. Stories to educate, to discourage bad behaviour, to uplift and inspire in times of hardship.
When you share a story, it becomes bigger than you. It takes on wings, it flies to the next person, and the next person, and the next. Until suddenly it’s no longer just you against the world, it’s all of us.
We can spend time sharing tales of misery and woe, of how the world is burning and it’s too late to put the fire out. But what about if we started talking about the great stuff?
Taking the first step
Measuring your impact is really important. Knowing where you’re at as a business helps you benchmark yourself against the competition, it shows you where your gaps are, and it gives you a path to follow.
The value to your business
Once you’re on the measurement path, the power is in the story you tell. Sharing your wins and your challenges with your customers and your team creates a bond that’s hard to break. They’ll stick with you through thick and thin if they know you’re about more than profit.
It’s also a pretty good way to build up resilience for the tough times. Legislation is changing and businesses who ignore their impact on their community and environment do so at their peril. And take a look at your competition. It’s not a good idea to be left behind in the dust.
Key ingredients of a good story
1. Think about who you’re talking to. Use their language, think about what matters to them
2. Find your key message, and keep it really simple. Repitition is key.
3. Be authentic, be honest. It really doesn’t matter if you’ve just started your journey, ask your customers and staff to come along for the ride with you. They will become part of the journey
4. Tell your story in the right place, at the right time. It’s not just a numbers game, it’s about reaching your target audience when they are ready to hear what you’re saying.