Hello. Pleased to meet you!

About Katy Glenie

I’m Katy and I connect environmentally aware businesses with customers, communities, and investors by telling powerful success stories.

storytelling

I am passionate about sharing the stories of businesses who are making a positive impact on the environment.

I have 22 years of international experience in marketing and communications with organisations like Miraka, Unilever, Meridian Energy, Red Cross, and Outward Bound. I have a Masters in Marketing from Otago University.

I choose to work with organisations that align with my environmental and community values. I am also a member of the Sustainable Business Network, and help manage Taupo’s Green Business Network.

Manaaki whenua, manaaki tangata, haere whakamua.

Care for the land, care for the people, go forward.

SCOREBOARD

I pay attention to detail, think strategically, and meet deadlines. My private-sector experience means I’m efficient and effective. Here are some examples of my results:

  • Increased online enquiries by 40% over two months and social media engagement by 70% over six months for high profile New Zealand non-profit.

  • Increased media coverage by 210% for environmental government agency.

  • Completed 70 page website migration from Wordpress to Silverstripe using Agile project management at one third of budgeted cost for experiential learning non-profit.

  • Wrote, edited, and produced Annual Reports for Council, non-profit and Energy Sector clients.

  • Increased open rates for online newsletter by 86% and subscriptions by 57% for sustainability sector client.

  • Completed six successful national award entries, gaining extensive exposure for a range of community groups.

my SKILLS 

I have a wide marketing and communications skill-set that I'm keen to share with purpose-driven organisations.

My focus areas include:

  • Breathing life into tired website content.

  • Creating effective online advertising campaigns.

  • Re-energising social media channels.

  • Powerful message building for fundraising campaigns.

  • Crafting PR content to hook savvy journalists.

  • Telling great stories through reports, brand collateral, email campaigns and website landing pages.

  • Practical and results-focused marketing and communications plans.