Hello. Pleased to meet you!
I’m Katy and I live in Taupō, New Zealand. My husband, young daughter and I moved here from Wellington to make the most of the alpine-climbing, tramping and outdoor fun that Taupō has to offer.
I am passionate about sharing the stories of community, environmental and non-profit organisations through effective marketing and communications.
I have 18 years of international experience in marketing and communications with organisations like Unilever, Meridian Energy, Red Cross, and Outward Bound. I have a Masters in Marketing from Otago University.
I choose to work with organisations that are doing great things. Because life is better when you're working on the good stuff.
I pay attention to detail, think strategically, and meet deadlines. My private-sector experience means I’m efficient and effective. Here are some examples of my results:
Increased online enquiries by 40% over two months and social media engagement by 70% over six months for high profile New Zealand non-profit.
Increased media coverage by 210% for environmental government agency.
Completed 70 page website migration from Wordpress to Silverstripe using Agile project management at one third of budgeted cost for experiential learning non-profit.
Wrote, edited, and produced Annual Reports for Council, non-profit and Energy Sector clients.
Increased open rates for online newsletter by 86% and subscriptions by 57% for sustainability sector client.
Completed six successful national award entries, gaining extensive exposure for a range of community groups.
I have a wide marketing and communications skill-set that I'm keen to share with purpose-driven organisations.
My focus areas include:
Breathing life into tired website content.
Creating effective online advertising campaigns.
Re-energising social media channels.
Powerful message building for fundraising campaigns.
Crafting PR content to hook savvy journalists.
Telling great stories through reports, brand collateral, email campaigns and website landing pages.
Practical and results-focused marketing and communications plans.